Get yourself a Digital Partner, who can provide Data Driven Digital Strategy advisory along with Custom Web App Development services, Interactive Websites development, Social Media integration, Mobile Apps development, Email Integration, Big Data Analytics and Data Driven Marketing Services to implement Total Marketing Automation. This is the best way to Transform Marketing as an integral part of Sales to grow your Business.
Who is the best and why?
Digital Media space is complex. There is too much of hype and noise. Among the clutter, complexity and noise, those who identify clear signal and provide total turnkey solutions is the best bet to be your Digital Partner.
The question people often ask is “who understand client’s business model & digital space well and deliver what business or Brands need to leverage the digital advantage”? To answer this question, let us explore, who according to experts are leading in the Digital Strategy Advisory business?
In a Press release of Sept 17th 2013, Kennedy Consulting Research & Advisory named Booz & Company as a leader in digital strategy consulting, ranking as one of three top firms in the market. Kennedy recognized Booz & Company for its strong thought leadership on the strategic impact of the digital revolution, its ability to understand the mission-critical capabilities specific to particular clients, and its execution expertise. Booz & Company’s launch of its high-impact Booz Digital unit, which delivers more integrated services, from strategy through design and build-out of new assets and capabilities, was also credited as a key differentiator that advanced the firm relative to its competitors.
What makes the leader different ?
That sounds great! Let’s hear what the Booz company says and attributes its success to. Jeff Schumacher, managing director of Booz Digital said, “Digital technologies offer companies tremendous potential for disruptive innovation, but building the right digital solutions requires speed and expertise across the value chain”. He further quoted, “Combining strategy with user-centric design, technology, analytics, and agile development, we help senior leaders build out new capabilities, at scale, that give their companies competitive advantage.”
So, it’s clear! You need integrated service ranging from Digital Strategy Consulting to conceptualize –design- build-deliver cutting edge solutions and drive value generation to get yourself a competitive advantage. The underlying focus is your ability to influence and connect with your target customers, engage them for conversions and further build relationships. Each phase in this process is key to leverage the advantages offered by the digital technology revolution.
Clearly, only Digital Strategy Consulting Services is not adequate! You need integrated end to end services from guiding you about the merits to showing you the path to value generation.
Christopher Vollmer, partner at Booz & Company and global lead for digitization said, “Virtually every senior management team today is grappling with how to put digital at the center of their business. Making the right business model and monetization choices, as well as building the right digital capabilities that will differentiate their company, are significant strategic challenges”.
Booz & Company was the sole firm in this segment to be ranked as very strong on both digital strategy and customer-facing capabilities
The 3 key capabilities of Digital Partner
With the launch of Booz Digital in December 2012, Booz & Company became the first global strategy consulting firm to offer end-to-end digital solutions, from strategy to design to execution. In 2013 the firm has continued growing its digital strategy consulting capabilities, focusing on offerings in four key areas: digital strategy and transformation; digital marketing, sales, and service; big data and analytics; and digital operations and supply chain. Your Digital Partner must have 3 key capabilities viz.
(i) Ability to work collaboratively with business teams and provide path to enrich business model and incorporate digital strategies into business model.
(ii) Ability to conceptualise, design and develop customer facing capabilities quickly and efficiently; which is best delivered by firms who adopt Framework driven solutions.
(iii) Provide resources, expertise and work with business teams to implement solution for driving value generation.
Your Digital Partner is your strength and means to realize tremendous potential for disruptive innovation and gain competitive advantage.
If you have any queries, you are welcome to send me a mail to krishna@AudienceXP.com Or Submit Your Enquiry.
About Author: Krishnamurthy Hegde